Social

Twitter met or surpassed many of the diversity and inclusion goals it set for itself for 2017, the company announced today. Twitter is now 38.4 percent female, compared to 37 percent in 2016. Regarding underrepresented minorities at Twitter, representation increased from 11 percent in 2016 to 12.5 percent in 2017. Though, Twitter’s process for defining URMs
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Facebook has claimed to have found no further evidence of co-ordinated Russian-backed ad purchases on its platform targeting the 2016 Brexit vote in addition to the ad buys it previously reported. In December Facebook reported finding three Brexit-targeted ads and less than $1 spent by Russian-backed agents. These were from the same pool of 470
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Users might hate it, but Facebook is now testing a self-serve sponsored messaging tool for small businesses that aren’t sophisticated enough to build bots. TechCrunch first reported back in November Facebook internally building a prototype of the Messenger Broadcast tool that let companies blast a message to anyone who’s already started a conversation with them.
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Twitter today is publicly launching its “Bookmarks” feature, which has been in testing since late last year, following the company’s HackWeek project dubbed #SaveForLater. A desire to save content for later reading is something people have asked for because of how much news circulates across Twitter, often including links to longer articles you don’t have
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Facebook is trying to play extra nice with local news publishers by putting $3 million behind the launch of the Local News Subscriptions Accelerator. The three-month pilot program will help 10 to 15 U.S.-based metropolitan news organizations gain more digital subscribers both on and off Facebook. “We often talk to publishers about what the future of
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Facebook is looking to clean up and clarify the way advertisers measure their campaign performance. Over the past couple of years, the company has had to acknowledge multiple mistakes in its ad metrics. Last fall, researchers even pointed out that Facebook’s purported reach was greater than the US Census population in every state. So making
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Twitter is cracking down on bots after it announced changes to its API that will massively reduce the impact of services that allow links and content to be shared across multiple accounts, i.e. the software that powers Twitter bots. So that means an end to services that let those controlling large numbers of accounts to
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Facebook today took its latest step towards making good on paying out royalties to music rightsholders around tracks that are used across its multiple platforms and networks. The company has signed a deal with ICE Services — a licensing group and copyright database of some 31 million works that represents PRS in the UK, STIM
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Another blow for Facebook in Europe: Judges in Belgium have once again ruled the company broke privacy laws by deploying technology such as cookies and social plug-ins to track internet users across the web. Facebook uses data it collects in this way to sell targeted advertising. The social media giant failed to make it sufficiently clear
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At the core of Facebook’s “well-being” problem is that its business is directly coupled with total time spent on its apps. The more hours you pass on the social network, the more ads you see and click, the more money it earns. That puts its plan to make using Facebook healthier at odds with its
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On Friday, Twitter announced that it would abandon its lesser-loved Mac app, directing users to Twitter.com instead. The company declared that it will refocus its efforts on “a great Twitter experience that’s consistent across platforms” rather than continuing development for Twitter for Mac, a message that doesn’t sound great for TweetDeck lovers. The Twitter for
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